The best PR move of 2009 so far was pulled off by none other than... the Queensland Tourist and Travel Corporation? Yes indeed, by sponsoring the "Best Job in the World" contest, Australia's most lovable province has bought more attention than any advertising money could have ever provided.
For those of you who didn't see the contest, the job consists of living on an island in Australia for 6 months in a million dollar home, swimming in the Great Barrier Reef, soaking in the Australian sun, and blogging about it from time to time. That's it.
The site generated tens of millions of views, enough to bring the server crashing down for much of the first couple weeks after the announcement. The promotion also led to tons of radio and TV interviews from stations all around the world. Not bad for the cost of letting one freeloader lounge around on the beach for 6 months.
Tourism in general has declined in Australia, so they needed a way to bring people to the island in an innovative way, given limited advertising dollars. Well, kudos, my friends... you did it! Now, if there was only a way I could land this job myself...
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