Monday, March 24, 2008
Marathon Sessions
One of the things that I love about Bravo, MTV, and VH1 are that they allow you to catch up on their shows by running a marathon of past episodes prior to airing a finale. It definitely helps to build an audience for the finale that may not otherwise tune in. It also allows viewers who have never seen one episode of a certain show to get hooked on a lazy weekend afternoon.
The one thing I hate about these marathons -- during the commercial breaks, they always show a teaser for the finale. I assume this is to let users know what day and time to tune in, but for folks who haven't seen the episodes leading up to the finale, these commercials are total spoilers. Hey look, it's the two finalists for Top Chef. Yay! But I'm only on episode 4, and now you've just ruined every other episode for me. Boo.
Can't these channels put a modified promo during marathons that just say "you're watching the marathon for America's Best Dance Crew, tune in for the finale on Thursday?" It would keep people happily watching the marathon AND get the date and time of the final episode in their minds. Seriously. Is this too much to ask?
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