I was watching the Super Bowl this Sunday with about 10 other friends, and we were having a great time critiquing not only the game, but also all of the Super Bowl ads that were peppered throughout the broadcast.
One that stopped us in our tracks cold was the following by SalesGenie.com:
There’s nothing like a racist panda bear cartoon to silence the room in disbelief. SalesGenie.com also had another ad airing during the Super Bowl, this one depicting an Indian worker as a nebbish loser who needs a job to support his 7 children. Again, way to work those stereotypes!
Did we just see two obviously offensive stereotypically racist commercials airing during the biggest advertising day in the U.S.? Really? And did SalesGenie.com really think this was a smart way to get the word out about its product?
Hmm… apparently so, since not everyone was as negative on the campaign as I was. Check out this post on AdRants, where author Steve Hall touts the ads in the following manner:
Still sort of cheesy but both spots are dead on message: Salesgenie will give you 100 free sales leads and improve your sales. In our eyes, Salesgenie has redeemed itself and is assured of not winning the Worst Super Bowl 200 Award of the Year.
Really? "Dead on" message? Not the worst Super Bowl ads? Umm, unless the message was "hey, we think ching-chonging Asians is crazy hilarious," I kind of missed the theme that Hall touts as "dead-on." I guess SalesGenie.com should try to ding a couple of other nationalities next time around to really get Mr. Hall’s attention.
Unless you're down with racially insensitive advertising, I suggest you boycott SalesGenie.com. What's that you say? You have no idea what you'd use the company for anyhow? Hmm, good point. They're probably happy I'm even wasting my time writing about them in any way. Touché, racist jerks. Touché.
2 comments:
Thank you! I was beginning to wonder if I was the only one who noticed how ridiculously racist those spots were! What the hell???
I foolishly expected a public outcry the following day. What was I thinking? People actually LIKED it.
Ya.. have to admit. Those ads were really bad.
In general though, the ads were reduced down a myriad of beat downs, groin attacks and standard issue stereotypes. What a shame. Way to make America smarter huh?
The tide commercial was the only good one.
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